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BlueCross BlueShield of Western New York is now Highmark Blue Cross Blue Shield of Western New York (Highmark BCBSWNY). Rest assured, only the name has changed, but your plan, benefits, and coverage will stay the same.

We have served families in New York since 1936. Your health is our purpose. We can help you get the most from your Medicaid and Child Health Plus benefits!

Stay informed about Coronavirus (COVID-19)

Have questions about COVID-19 vaccines? Visit our COVID-19 Resource Center for more information.

COVID-19 Resources
Stay informed – activate your online account

See a doctor with LiveHealth Online

Video chat with a doctor 24/7 from your smartphone, tablet or computer using LiveHealth Online. It’s an easy way to get care for you or your family anytime of the day or night without leaving home.  

Visit LiveHealth Online

PrEP can prevent HIV

PrEP Awareness Week, October 25-31, 2021

Medication — PrEP (HIV Pre-Exposure Prophylaxis) — can prevent HIV. For details about taking this medication, talk to your primary care provider or read these  facts from the New York State Department of Health AIDS Institute. 


Pick the right plan for you

Looking for free or low-cost health insurance?

See if you’re eligible, and find out how to choose Highmark BCBSWNY.

Learn more

Updates and announcements

Reminder for Medicaid members

Starting September 1, 2022, you will need to use a prescriber and pharmacy that is enrolled with Medicaid Fee for Service. If your prescriber or pharmacy is not enrolled with Medicaid Fee for Service, the prescriptions and supplies that they prescribe or fill will not be covered. You should have received a letter from us in June 2022 if you filled a prescription by a prescriber or pharmacy who was not enrolled. Please follow the instructions in the letter to find a new provider or pharmacy before September 1, 2022. You can use the Find a Doctor tool to find a provider or pharmacy enrolled in Medicaid Fee for Service.

Get your free flu shot today!

Give your health the best shot this flu season.

Find a plan pharmacy near you

Children’s Home and Community Based Services (HCBS)

Starting October 1, 2019, Highmark BCBSWNY will cover Children’s HCBS for eligible Medicaid members. Learn more in your Member Handbook update:

LiveHealth Online ― quick and easy access to care

Can’t get to your doctor? Visit a doctor 24/7 through video chat using LiveHealth Online. All you need is your smartphone, tablet, or computer. Don’t wait until your next sick day.

Learn more about LiveHealth Online